MAKE YOUR NEXT MOVE
A PLATFORM FOR ENTREPRENEURS TO PURSUE THEIR PASSIONS
Squarespace exists to help entrepreneurs.
So we didn’t make ads about ourselves.
We launched businesses.
At 63, John Malkovich is making his next move in life from Actor to Fashion Designer. Instead of a fleeting celebrity ad campaign, we partnered with John to launch his new business on Squarespace.
Malkovich’s business received unparalleled media coverage from iconic editorial, establishing him as a designer and seamlessly proving the Squarespace platform.
One partnership inspired millions and launched over 100,000 businesses.
“I’m always the figure in someone else’s dream. Sometimes, I’d rather make my own figures and my own dreams.”
JOHN MALKOVICH
STEP 1 / LAUNCH JOHN’S BUSINESS
John received an integrated campaign driving people to John Malkovich.com. It was created to earn media in iconic fashion editorial and establish John as a designer.
JOHN’S JOURNEY / LONGFORM
A cinematic portrait of John Malkovich’s true to life journey in Paris. The film launched globally at the start of a brand new year. Bespoke film content was tailored across platforms - from 3 minute video on demand placements, 30 second TV commercials, to 6 second hyper targeted social content.
MAKE YOUR NEXT MOVE – CASE STUDY
INTEGRATED COMPONENTS
A fully integrated campaign comprising of TV commercials, Online Films, Cinematic Teasers, Social Content, Podcasts, OOH, PR and Editorial drove people to JohnMalkovich.com, simultaneously inspiring millions of entrepreneurs and giving them the platform to start their own ventures.
“TO HAVE A STORE, TO BE ABLE TO SELL DIRECTLY TO PEOPLE, IT’S WHAT I HAVE ALWAYS WANTED.”
John Malkovich, The New York Times
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STEP 2 / SUPER BOWL AMPLIFICATION
Two Super Bowl commercials amplified our partnership on the world’s biggest stage, by simultaneously promoting JohnMalkovich.com to 130 million people. Domains are the starting point for every new endeavor, so we encouraged everyone to ‘Get Your Domain Before It’s Gone’ and ‘Make Your Next Move’ with Squarespace.
STEP 3 / PRODUCT PARTNERSHIPS
We launched more businesses with influencers across all industries. With them we created custom sites, that along with John’s, became templates for new entrepreneurs to use. Their stories and templates inspired millions and started over 100,000 new businesses on Squarespace.
FROM ONE PARTNERSHIP, WE LAUNCHED OVER 100,000 NEW BUSINESSES.
PR & MEDIA
“Being John Malkoich means being a designer.”
“Refreshing in a world of celebrity collaboration.”
“Malkovich brings his imitable style to menswear.”
“Malkovich pursues his lifelong passion”
“Inspiring.”
“Amazing captures the essence of life decisions.”
RESULTS
OVER 100,00
NEW BUSINESSES LAUNCHED
$50.4 MILLION
IN EARNED MEDIA
SOLD OUT COLLECTION
JOHN MALKOVICH FALL/WINTER
MOST TRAFFIC
TO SQUARESPACE.COM IN 12 YEARS
3.15 BILLION
MEDIA IMPRESSIONS
BIGGEST REVENUE MONTH
IN SQUARESPACE’S HISTORY
