THE FOUR QUARTER-SIZED COWBOYS

KLARNA SUPER BOWL CAMPAIGN STARRING MAYA RUDOLPH

In a world-first, four Maya Rudolphs came together to take over Super Bowl LV. 

Four quarter-sized Maya Rudolphs riding four quarter-sized ponies, on a mission for one magnificent pair of boots. The campaign, featuring teasers, interactive easter eggs, and a partnership with minority-owned businesses on Klarna, launched Klarna’s “Pay In 4,” feature on a global scale.