GO FULL SPEEDO

GLOBAL REBRAND

GO FULL SPEEDO is a rallying cry for swimmers worldwide, a mindset that represents total commitment in and out of the water. There’s nothing half-hearted about stripping down to a 3mm piece of nylon. Whether it’s in the pool or on the land, if you’re in a Speedo, you’re all in.

Featuring Dacre Montgomery, Go Full Speedo is a global campaign to reclaim the brand’s Aussie heritage and iconic status during this 2024 Olympic year.

Original Track by The Beefs

“Go Full Speedo embodies the indomitable spirit that resides within us all - an unwavering determination to seize every opportunity, both in and out of the water, and take commitment to the next level”

- Simon Breckon, SVP of Speedo

Originally, from Bondi (Beach Australia), Speedo was more than just a swimwear brand, it became iconic for the attitude, people and lifestyle it represented. That attitude was successfully exported around the world.  

Now, in 2024, Speedo wanted to go beyond performance in the pool and reclaim the brand's attitude and swagger.