GO TO YOUR HAPPY PRICE
INTEGRATED BRAND LAUNCH
We launched Priceline’s new brand platform in Super Bowl LVII, with a first-of-its-kind bookable comedy series starring Kaley Cuoco. The mini episodes are loaded with over $5 million in incredible interactive travel deals, taking viewers deeper into the experience to win vacation packages and go to their happy place for a happy price.
HAWAIIAN CUBICLE
INFLATABOY
“THIS IS THE FIRST TIME THAT WE’VE BUILT OUR CAMPAIGN IN SURROUND SOUND AROUND THE SUPER BOWL”
- LESLEY KLEIN
Priceline Senior Vice President, Strategy & Brand Marketing
STAND IN
WORLD’S FIRST BOOKABLE SITCOM
Each film was loaded with interactive deals, where users could tap on the props to claim over $5,000,000 in travel deals.
Until now you couldn’t book travel on Instagram. We worked with developers and pioneered a loophole for viewers to grab and book travel deals all within every social media platform in an industry-first interactive booking experience.
HOW IT WORKS
Tap the props in the videos to see how each film was made bookable.
Each prop linked to a corresponding travel deal, totalling over $5,000,000.
