THE FOUR QUARTER-SIZED COWBOYS

In a world-first, four Maya Rudolphs came together to take over Super Bowl LV. 

Four quarter-sized Maya Rudolphs, riding four quarter-sized ponies, on a mission for one magnificent pair of boots. The campaign featured teasers, interactive easter eggs, and partnerships with minority-owned businesses on Klarna. Launching Klarna’s “Pay In 4” feature on a global scale.