Own the Dream  -  Rocket

Relaunching Rocket on America’s Biggest Stage

For many, homeownership feels further away than ever. The white picket fence feels like it’s reaching the end of the road.

But in the face of a historic housing challenge, Rocket is doing everything they can to turn the tide: opening doors, breaking down walls, and turning renters into owners.

Is the American Dream dying?

Own the Dream - Super Bowl Spot

As Rocket set out to reinvent the homeownership category, we helped reinvent Rocket – beginning at Super Bowl LIX.

With a modern American epic and a live, first-of-its-kind Super Bowl activation, we relaunched a 40-year-old brand on the USA’s biggest stage.

Rocket, MIRIMAR, and our multi-agency team pulled off a historic Super Bowl first with our broadcast commercial synced to a live-in-stadium moment during Super Bowl LIX.

It all served to launch Rocket’s new brand platform, Own The Dream: an emotional ode to home and its place in the dreams of every American.

“ROCKET AIMS TO TAP INTO THE ‘EMOTIONAL’ SIDE OF BUYING A HOME.“

January 14, 2025 – Hunter Schwarz

“This core creative idea will help Rocket become one of North America’s most culturally significant brands.”

— Jonathan Mildenhall, Rocket Companies CMO

“This Super Bowl work will transcend the category and create a strategic lockout from any of our competitors around the narrative of homeownership.”

— Rocket

With Own The Dream, we broke Rocket out of the transactional nature of the mortgage category, and brought heart and hope back to homeownership.