THE PREDICAMENT

GLOBAL LAUNCH OF THE NEW BEATS PILL

Lil Wayne has beef with Lil Wayne thanks to the Beats Pill and LeBron James. When there’s a party with thumping loud music keeping you up at night, that’s a problem. But when the music keeping you up is your own song? That’s a predicament.

Social Amplification 

We leveraged the organic followings of our talent to guarantee an audience of 184MM viewers.  


LeBron James 160 MM

Lil Wayne 20 MM

Beats 4 MM

‘HOW CAN I TELL THEM TO TURN DOWN LIL WAYNE, I’M LIL WAYNE!”

- Lil Wayne

Global integrated campaign coming soon